Archive for November, 2011

Threesixty wins two Wolda 2010 awards

Threesixty, the Irish B2B brand agency, is delighted to announce that it has won two prestigious international design awards for corporate branding work for two Irish companies. The two branding projects chosen by WOLDA were for Trilogy Technologies and Bespoke & Co.

The WOLDAs recognise the very best of logo and trademark design from around the world and this year over 1,400 entries were received.

Bespoke & Co and Trilogy Technologies are high innovation companies operating in competitive B2B markets. They both worked with Threesixty to create a highly differentiated market position and market winning brand propositions.

Bespoke & Co is newly founded, low-cost custom framing business for professional photographers that innovatively fuses the benefits of a traditional retail framing service (convenience, short turnaround times and design customisation) with the benefits of wholesale frame suppliers (lower prices and wider productchoice).The logo and visual identity needed to reflect the dynamic online frame customisation service but still stay true to the craftsmanship and design quality of the products. Bridging the gap between heritage and contemporary design, the logo expresses the ethos of a brand that rises above passing fashion to focus on enduring design quality.

According to Threesixty Managing Director, Simon O’Dwyer, “We are absolutely thrilled for our clients to get this recognition; we thrive on working with people like Trilogy Technologies and Bespoke & Co who are absolutely passionate about scaling their businesses. When you bring together the ultimate triumvirate of innovation, brand and people, you have a real opportunity to make a big impact in fast growing international markets. The success of clients like Nualight, Glanbia, iQuate and Adesco is testament to that.”

Threesixty is Ireland’s leading specialist B2B full service brand marketing agency based in Kilkenny with services clustered around four core areas; brand strategy, brand mentoring and coaching, brand identity systems and brand marketing communications.
mail@threesixty.ie 00353 (0)56 7726400 www.wearethreesixty.com

About Wolda
Wolda is the high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world, creating an archive that tracks the evolution of tastes, styles and trends in global design, year after year. Wolda’s standing is guaranteed by the endorsement of the most important design associations and schools. www.wolda.org

Frame trends in Ireland in 2012 are going to be quite reflective of where we stand as a country in our economic circumstances. A back to basics crafted look very much coming to the fore. The clean lines of natural wood and simple colours of black and white are very much leading the way. Simple and unpretentious, the focus is going to be very much on the photographic work, using the frame to encase and support the work rather than outshine it.
Metallic finishes are moving from what can be seen as over the top gold to more tasteful silvers and pewters.
For the more traditional tastes a classical French feel reflects a high quality without an over the top opulence providing a very organic frame to the work.
Bearing in mind the investment the customer has made in your work and the obvious trend toward value for money, consumers want to know that their product will last. Conservation materials are being used more and more in manufacturing to make the product less of a disposable item and more of an heirloom.
In photography framing for 2012 the ability to frame a beautiful piece of work on the wall that projects the image and draws the viewer in to that special moment captured in time will be the focus.